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Hook
Group

Client: THE HOOK GROUP
Role: ART DIRECTION
DESIGN
Credits: JESPER LANDBERG

The Hook Group approached us to completely redesign their site and launch it on a new platform that would support their vision. The brief was simple - ‘make us stand out’, explain our multi-layered offering stylishly and with ease while offering an extremely slick user experience and pushing the boundaries of web design and development at the same time. We utilised a modern and confident design language, leaning heavily on the vibrant blood orange and white brand colour scheme coupled with over-sized typography and engaging content. To complete the brand experience we created transitions in webGL, fun and quirky interactions and even a bespoke media centre which could be easily updated through the Craft CMS.