Fit for

duty

To promote the launch of a new state-of-the-art firefighter suit and create high engagement in the firefighter community we proposed a video marketing and social media campaign. The creative idea was to team up with CrossFit Games World champion – and ex firefighter – Sam Briggs to front the campaign. Sam devised a workout featuring many of the movements she used when battling fires including ‘Muscle-Ups’, ‘Farmer’s Carries’ and ‘Rope Climbs’ to demonstrate the products capabilities. The video was distributed across the social channels including Sam’s own Instagram feed resulting in over 150K views along with the product recognition in the market and firefighters themselves.